San Diego State University, San Diego, CA
Graduate Teaching Assistant
Responsible for assisting professor and coaching students for graduate
level multimedia development courses - on campus and online.
- Developed and
managed Macromedia Breeze presentations, meetings
- Monitored and
responded to course Listserve postings.
- Created PowerPoint presentations
for various course modules.
- Assisted professor with course website and database
- Developed content-specific tutorials and job aids.
- Assisted students on campus and online with technical
and conceptual aspects of course assignments.
1998-2000 and 2002-Present
for development and launch of communications plans primarily
for high-tech clients
specializing in power and energy-related products.
Defined messaging needs and worked with clients to
develop cost-effective PR and communications programs.
- Created marketing communications programs using
a variety of media including print, online, video
and other multimedia components.
- Researched and wrote numerous technical
articles and case studies about client products and
technologies for publication and internal use.
Established relationships with numerous editors in
technology trade press and local media to facilitate
press coverage for client firms such as ABB,
Power, Elgar, Hewlett-Packard, Power
Measurement Ltd. and Trace Engineering.
Power; Carlsbad, CA: 2000-2002
Marketing Communications Manager
strategic and tactical implementation of communications
programs for alternative energy start-up company.
Created complete literature kits for potential customers
and investors that could be easily and inexpensively
modified to accommodate changing corporate goals.
Developed mail response package that reduced cost of
lead response by 80% and enabled enhanced lead qualification.
Designed, wrote and implemented corporate Intranet
to facilitate internal communication and camaraderie.
Directed public relations campaign that generated extensive
coverage in national trade, technical and general press
as well as local broadcast media - even though the
company was years away from product launch.
Produced (including scripting, staging, directing,
shooting and editing) 11 short documentary and training
videos using in house resources to save more than $100,000
compared to outsourcing.
Electronics (now Invensys Powerware), San Diego, CA: 1982-1997
Vice President of Marketing/Corporate Communications
complete marketing and corporate communications operations
for $130M UPS manufacturing company including management
of as many as 25 employees and budgets up to $2.5M.
Developed and implemented annual marketing plans comprising
public relations, press tours, advertising, product
training, collateral, video productions, web content,
trade shows, sales incentives, product management, competitive
analysis, lead fulfillment and technical documentation.
to winning corporate efforts for Deltec Electronics
that increased worldwide sales from $20M to $130M,
while increasing the company's value from $30M to
$200M at the time of its sale to Exide Electronics.
Demonstrated notable success in creating name recognition
for both products and company - validated by numerous
industry awards (including PC Magazine Editor's
Choice Awards), independent market studies and coverage
in trade publications as well as local and national
Created and consulted on comprehensive communications and training
programs for OEM customers such as Compaq, NCR (ATT), Unisys,
HP, IBM and others.
Received 100% positive ratings from my staff in corporation-wide
anonymous employee satisfaction surveys.
of Marketing (1991-1994)
Managed four- to eight-person marketing and technical publications
departments and budgets up to $1.2M.
Transformed marketing endeavors to successfully launch
company's shift from large industrial products to distributed
network-support products, contributing to sales growth
from $0 to $20M in the first year for the new product
lines. Became the #2 supplier in the industry within
Attained significant cost savings and expedited time-to-market
through intelligent use of existing resources, in-house talent,
integration of computer systems, and advanced desktop publishing
combined with judicious use of consultants in specialized areas
such as media relations and industrial design.
Marketing Manager (1987-1991)
product marketing and technical publications functions in four-person
Involved in the development and launch of hardware,
software and service products - including participation
in product specification, research, appearance, competitive
analysis, internal communication, training and promotion.
Worked closely with Engineering Department to define and develop
specifications for products that best met customer needs. Provided
engineering and marketing documentation of those specifications
for development activities and customer proposals.
Publications Supervisor (1985-1987)
Supervised and participated in the creation of technical manuals
and other written and graphic support material.
Employed strong technical skills and in-depth interviews with
Engineering staff to generate all levels of hardware and software
documentation as well as product specifications and technical
proposals for power management product line.
Supervised and mentored small entry-level staff to meet growing
Technical Writer (1982-1985)
Created technical manuals, user handbooks and data sheets for power
Established corporate style guide to assure consistent look and
feel of product documentation that had previously been created
in a piecemeal fashion.
Wrote justification for and completed implementation
of company's first word processing system to decrease
time to create product documentation by as much as
Diego State University - Master of Arts in Educational
Technology, in Progress projected completion December
of California at San Diego -
Community College Instructor Certificate and California
Adult Education Designated Subjects Credential
Institute of Technology - Certificate in Technical
of California at San Diego - Bachelor of
Arts, Communications (with coursework in visual design)
of California at Berkeley - Attended,
English Major (extensive technical coursework)
Advanced Page Layout
Dreamweaver Web Design
Cut Pro Advanced Video Editing
Sound Editing (various)
for Technical Communications - Award of Excellence for Product Literature:
for Technical Communications - Award of Merit for User Handbook:
of the UCSD Library Writing Contest - First Prize: 1980
Merit Scholarship - Semifinalist: 1973