Webcast
PR Plan
Jerry
Marino & Susan Connell
EDTEC 650
Fall 2004
- We
have developed a list of educational and government
reporters who work for magazines, newspapers, online publications,
television stations and radio stations throughout the
state. There are approximately 370. Their total combined
audience is 120 million.
- Sometime
in the week prior to the event, send out the media
advisory. We might suggest Wednesday or maybe Tuesday
- not too far so that they will forget, but soon enough
so that they can schedule. When final we can send messages
via email through Susan's company's system.
- Either
later that week or on Nov 15 or 16, send out a broadly
focused general press release summarizing topics to be
covered and what types of people will be attending. (This
step is optional, but can serve as a reminder for the
reporters and perhaps generate a little overview coverage
on the subject on it's own. For the weekly or daily publications
that focus on government, this can also serve as notice
to government types as an invitation.) We will need more
information about the conference to do this but should
be able to get it by then since much of the content will
be finalized.
- Depending
on the timing of the video conference, have a release
partly drafted that can be completed after the event talking
about what happened for reporters and others who couldn't
attend. Then either after the event Thursday
afternoon (preferably) or first thing Friday morning,
send out a completed release with some quotes and highlights
to the list. Also, we might want to have a photo available
as it tends to increase coverage is some types of publications.
[ADEC opted not to pursue.]
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